Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness

Authors

  • Richard Stern St. Meinrad School of Theology

Published

2008-11-13

Issue

Section

Media, Culture, and Identity Book Reviews

How to Cite

Stern, R. (2008). Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness. Homiletic, 33(2). Retrieved from https://ejournals.library.vanderbilt.edu/index.php/homiletic/article/view/3307