Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness

  • Richard Stern St. Meinrad School of Theology
Published
11-13-2008
Section
Media, Culture and Identity Book Reviews
How to Cite
STERN, Richard. Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die; Richard Maxwell and Robert Dickman, The Elements of Persuasion: Use Storytelling to Pitch Better Business, Sell Faster, and Win More Business; Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions; Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness. Homiletic, [S.l.], v. 33, n. 2, nov. 2008. ISSN 2152-6923. Available at: <http://ejournals.library.vanderbilt.edu/index.php/homiletic/article/view/3307>. Date accessed: 25 mar. 2019.